Between Order & Randomness: Just Living the Gold Life!

This entire week my boss has been on vacation. As a result, Heather and I were assigned to a few more tasks and responsibilities than we would have normally had if she had been around. One of these tasks for me was to be the liaison for the Cheer Department in preparing for the Australian Gold Sales Pitch.

We were told the Australian Gold Sales Pitch was a seven-figure deal the Colts were pitching to Australian Gold in hopes of them becoming a key sponsor of the Indianapolis Colts Cheerleaders! For our department this would mean more money for the program, and a few tours to be sponsored by them (tours they went on last year were Mexico City, London, etc. – oh I can only hope for another ideal location!!).

In hopes of getting this deal, the Colts put together quite the show! They wanted to show Australian Gold they knew how to “Live the Gold Life” (their slogan). Sand was brought in to transform the parking lot into a beach. Palm trees, beach chairs and umbrellas, corn hole, beach balls, a volleyball, a grill, tiki hut, and a steal drum band could all be found on this makeshift beach so to make the scene even more realistic. A pilot was even hired to fly around the complex with a banner behind it reading: “Australian Gold – Live the Gold Life!” It could not have been any beachier than this in Indianapolis, Indiana at the Indiana Farm Burea Practice Facility.

There was a tent set up in front of the beach where the CEO and VP of Marketing of Australian Gold and the VP of Marketing and Sponsorship Sales of the Colts sat to take in the scene upon arrival to the location. After being served Cristal they continued on to the real reason they were there: presentation of the proposed business deal. Inside the complex they were in the conference room, which was completely filled with everything related to Australian Gold. So walls had pictures of Colts memorabilia mixed with Australian Gold, tables were lined with Australian Gold product, and a tanning bed!

Sixteen cheerleaders were asked to be involved with this ordeal (it was a very easy appearance credit for them). One of the cheerleaders was asked to serve Crystal Champaign to the guests of honor. Another was stationed inside the conference room, in the tanning bed. So she was asked to pop out like she had just finished tanning. She said to them, “Oh, I didn’t realize this room was occupied! I was just getting my tan in for the day.” Apparently everyone laughed and it placed a little lighter note on the entire event.

All the other girls who were present at the event were asked to lie out on the beach and enjoy the 90-degree weather we had that day! Oh and that was my task as well (along with the 24 other summer interns!) There was plenty of Australian Gold product placed around the beach for them all of us use, so don’t worry dad – no sunburns!!
Here are a few pictures from the afternoon: